TORONTO, ON, Sept. 25, 2025 /BWNS/ – Today, Pallas Data released a new white paper, The Future of Voice Surveys: How AI is Revolutionizing Market Research Data Collection, highlighting how conversational voice AI can overcome declining participation rates and poor data quality that have plagued survey research for decades.
“With AI, we’re not just improving response rates – we’re redefining what survey research can achieve,” said Dr. Joseph Angolano, Founder and Chief Executive Officer (CEO) of Pallas Data. “This technology levels the playing field by providing researchers with richer insights at lower costs, enabling faster, more confident decision-making.”
Why this matters:
● Higher participation: Traditional phone and email surveys often see fewer than 1 in 10 people respond.
● Lower Costs: Organizations can save up to 20% by cutting fieldwork times and eliminating the need for large teams of human callers.
● Better Insights: People tend to speak more openly than they type, meaning responses are more detailed, emotional, and authentic.
The white paper also highlights successful applications of AI voice surveys in sectors such as healthcare, government, and academic research, where multilingual capabilities and enhanced accessibility broaden participation.
With this announcement, Pallas Data, in partnership with Expert Insights, is launching its new AI-voice survey platform, PharoVoice, a next-generation AI-powered market research platform. PharoVoice will combine advanced natural language processing, sophisticated conversation management, and robust data analytics to deliver superior survey experiences and outcomes.
“Traditional survey methods are trapped in single-digit completion rates, creating gaps in data quality and insights,” added Angolano. “AI-driven voice surveys provide a natural, human-like experience that engages respondents, reduces costs, and improves both the quality and reliability of the data.”
Pallas Data will be using PharoVoice in its upcoming federal poll and encourages other firms and researchers to adopt PharoVoice for all of their voice survey needs. Please get in touch with Pallas Data to get access to PharoVoice and take your research to the next level.
Please click here to download the white paper.
Please click here to download our pitch deck.
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About Pallas Data
Pallas Data is a Canadian market research and polling firm, headquartered in Toronto, ON. Pallas Data team members are experienced researchers and data experts committed to delivering the best value to our clients by leveraging the highest industry standards and our leading expertise. Pallas Data employs innovative methodologies and cutting-edge technologies to provide insights that shape industry landscapes.
About Expert Insights
Expert Insights is a U.S.-based AI technology company helping organizations modernize public opinion and market research. Its advanced voice AI agents deliver natural, multilingual survey experiences, including open-ended conversations, that achieve higher completion rates than traditional IVR surveys at a fraction of the cost of live interviewers. Expert Insights partners with leading research firms to provide scalable, reliable, and cost-effective solutions for the polling and market research industry.
